Most Expensive Keywords by Industry
While it’s difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, we’ve broken down the most expensive keywords for some of the most common industries:
Legal
Top CPC: $1090.00
Average CPC: $6.75
The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they’re up against and the higher ticket service cost. For this industry, we looked at keywords relating to “lawyer,” “attorney,” “legal services,” and a few other related keywords. Here are the ones that topped the list:
KeywordCPChouston maritime attorney$1,090.00offshore accident lawyer$815.00best motorcycle accident lawyer$770.0018 wheeler accident lawyer san antonio$670.00scranton personal injury lawyer$560.00truck accident attorney dallas$515.00houston trucking accident attorney$500.00mesothelioma attorney assistance$490.00new york construction accident lawyer$485.00maritime lawyer new orleans$485.00california auto accident laywer$475.00auto accident attorney california$465.00auto accident attorney colorado springs$460.00car accident lawyer jacksonville$430.00truck accident lawyer dallas$425.00
Medical
Top CPC: $90.00
Average CPC: $2.62
What’s curious about this is that we targeted keywords around the top most common types of doctors, yet it was still urgent care and detox programs that dominated the highest costs per click.
KeywordCPCurgent care emr$90.00hospital alcohol detox$65.00dermatological problem$65.00fort lauderdale hospital detox$65.00transporter hospital$60.00children’s hospital emergency room near me$60.00kensington hospital detox$60.00urgent care jasper tx$55.00childrens oakland hospital$55.00weight loss surgery dallas tx$55.00urgent care snider plaza$50.00dallas bariatric$45.00endocrine weight loss$45.00urgent care 77041$45.00urgent care electronic medical records$40.00
Marketing & Advertising
Top CPC: $165.00
Average CPC: $3.33
Marketing professionals in this space presumably know advertising tricks to help keep costs down, but this industry is also more likely to put value in Google Ads. That’s why the average CPC is relatively reasonable compared to these top CPC keywords:
KeywordCPCwhat is marketing channels$165.00call tracking marketing$125.00marketing your law firm$120.00seo and social media marketing services$115.00affiliate marketing software free$110.00law firm marketing los angeles$100.00marketing automation for agencies$100.00what does cpm stand for in advertising$95.003 p of marketing$95.00marketing cloud software$90.00ppc advertising management$80.00marketing integration$80.00email marketing automation software$80.00what does ppc stand for in marketing$75.00best marketing quotes$75.00
Business Software
Top CPC: $95.00
Average CPC: $3.80
For this category, we didn’t want to include “SAAS” since that would not be a keyword a consumer would use to find the software of their choice. Instead, we used aggregate keywords around “business software” to see what the most expensive CPCs would be:
KeywordCPCcomplete business solution$95.00top 10 help desk software$95.00help desk software for small business$90.00small business call center software$85.00accounting online program$70.00best online accounting program$60.00business performance management software$60.00employee management software for small business$60.00email marketing software for small business$55.00best medical billing software for home based business$55.00marketing automation software for small business$55.00best crm software for small business$55.00crm software for small business$55.00best hr software for small business$50.00small business marketing software$50.00
Real Estate
Top CPC: $95.00
Average CPC: $2.37
Curiously, despite pooling all keywords related to “real estate agent” and “REALTOR” along with the other service-based keywords, it was the descriptive keywords using “fast” or “with cash” that seemed to outpace all others when it came to cost per click.
KeywordCPCsell house fast austin$95.00sell my house fast phoenix$70.00sell my house fast austin$65.00sell my house fast san diego$65.00selling a house as is by owner$60.00teacher home buying programs texas$60.00sell my house fast orlando$60.00quickly sell house$55.00we buy houses fast for cash$55.00will my house sell$55.00sell house cash$55.00buy house cash or mortgage$50.00sell house fast for cash$50.00buy my home for cash$50.00worst month to sell a house$60.00
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Home Improvement Services
Top CPC: $320.00
Average CPC: $6.40
The home improvement industry is a large one, but we focused primarily on services such as HVAC, plumbing, and restoration and renovation. It seemed as though air conditioning and water damage seemed to be the ones with the dominant CPC in this group:
KeywordCPCac repair coral springs fl$320.00emergency flood repair$265.00flood restoration san diego$210.00air conditioning repair weatherford tx$210.00best ac repair phoenix$185.00air conditioning repair boca raton$150.00water damage restoration portland oregon$145.00water damage restoration los angeles$145.00air conditioning repair phoenix$140.00air conditioning repair mesa az$135.00air conditioning repair simi valley$125.00air conditioning repair plano tx$120.00water damage restoration mesa az$120.00water damage restoration dallas$120.00water damage restoration vancouver wa$115.00
Automotive
Top CPC: $50.00
Average CPC: $2.46
For this industry, we decided to pull keywords relating to “auto repair,” “auto body,” and “dent removal,” taking care to remove any insurance or car accident litigation keywords. You’ll notice that lower ticket items such as oil changes and tire services are not present on this list. We can reasonably assume that advertisers in this category want to put their advertising dollars toward higher ticket items:
KeywordCPCauto repair shop modesto ca$50.00paintless dent repair denver colorado$45.00abs unlimited auto repair$45.00paintless dent repair mn$40.00denver auto hail repair$35.00change oil light$35.00automotive repair lubbock tx$30.00auto repair shops stockton ca$30.00paintless dent repair colorado springs$25.00auto ac repair las vegas$25.00auto repair shops omaha ne$25.00auto repair shop mesa az$25.00aftermarket automotive warranty$25.00dent repair colorado springs$25.00paintless dent repair denver$25.00
Insurance
Top CPC: $280.00
Average CPC: $3.44
Car insurance completely dominated the insurance industry:
KeywordCPCcompare vehicle insurance$280.00oklahoma auto insurance quotes$210.00insurance companies okc$185.00cheapest auto insurance reddit$170.00insurance strategy$160.00texas auto insurance quotes online$155.00preferred auto insurance companies$150.00what is insurance deductible$140.00what is premiums in insurance$135.00fort myers auto insurance$130.00auto insurance connecticut$125.00definition collision insurance$125.00hail damage car insurance claim$120.00car accident other driver has no insurance$120.00define insurance brokers$120.00
Loans & Finance
Top CPC: $320.00
Average CPC: $3.44
In the finance space, we compiled keywords relating to banking, credit, debt, loans, mortgages, and more. The common theme among the high-CPC keywords was debt relief or loan acquisition (VA loans being especially popular):
KeywordCPCirs tax debt relief program$320.00va loan multi family$190.00tax credit for college students$135.00va loan after chapter 7$130.00how to get preapproved for a va home loan$125.00structured settlement loan$105.00national guard va home loan$95.00cost to refinance home loan$95.00how long does a credit card balance transfer take$90.00va home loan specialist$85.00will refinancing hurt my credit$85.00maximum fha loan amount$85.00does opening a checking account affect credit$80.00fha loan foreclosure waiting period$80.00tax debt relief program$75.00
Education
Top CPC: $140.00
Average CPC: $2.40
It’s clear that online learning overtook the list of high-CPC keywords. This is likely due to smaller ticket educational items such as certifications, courses, and training not providing high enough ROI to justify such high costs per click.
KeywordCPConline business degree programs accredited$140.00online accredited psychology degree$135.00online degree in educational psychology$135.00online business degree florida$135.00online university college$125.00online psychology bachelor’s degree$125.00online college business degree$125.00fastest criminal justice degree online$125.00online masters degree in business administration$125.00parapsychology degree online$125.00online degree criminal justice$120.00online school for business degree$120.00online masters degree programs in healthcare administration$120.00masters degree in human resources online$120.00public administration masters degree online$115.00